Since an Internet site is used to share information and facts with the online world or to get more customers in the event that you offer products and/or services, it is very important to know how it is doing. What you need for that is a detailed report of the visits to the Internet site - how many new people have opened it, how many have made a comeback, what pages they have visited and so on. It will be very beneficial if you know how people found your Internet site, specifically if you are running an advertising campaign, because you shall be able to see whether people have opened your website directly or if they were referred by an online search engine or a website where you advertise. Such info will enable you to improve the efficiency of the Internet site and, if needed, adapt your advertising strategies if different parts of the site need to be getting more site visitors. Having detailed statistics will provide you with a better perception of how your site is doing and a better control over your presence online.